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32. Ziff Davis Media International | Global News By Jenna Schnuer. January 27, 2003 — Wishing for a flat 2003 is fashionablefor business magazines that rely on tech advertising. http://www.ziffdavisglobal.com/news/030127.0.aspx

Apr 04, 2003 A 'Retreat' to Business Titles' Core : In Category of Biggest Losses, Magazines on Hunt for Silver Linings By Jenna Schnuer Of course, that's understandable for a group that has spent the last 20 months watching its ranks dwindle, and advertising and newsstand numbers, more often than not, head south. Ad pages in the technology category fell 17.2% in 2002 to 13,849.8, according to Publishers Information Bureau. That was the worst performance of the 12 ad categories that PIB tracks; half those categories actually posted increases for 2002. For magazines overall, 2002 ad pages slipped 3.2% to 225,619.57. But last year's drop in tech ad pages looked better than 2001, when the category fell 34.3%. "It continued to fall at a heavy pace, and our category of magazines took a hit. It was a hard year," says Geoffrey Dodge, VP-associate publisher-U.S. sales director of McGraw-Hill Cos.' BusinessWeek. "We just make sure we continue to stay in touch with our customers. It's going to turn at some point. You've got to ride the storm together." The consensus is that things have (finally) bottomed out and that ad pages will stay level or tick upward in 2003.

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A PRIMEDIA Publication Subscribe to the magazine Database Marketing E-Commerce E-Mail Marketing International ... Contact Sales Small Catalogs Forum: Firing Up a Catalog Business Paul Miller Catalog Age, Feb 1, 2003 Print-friendly format E-mail this information With Firefighters Bookstore, Peggy Glenn has tapped into a hot market niche: books for firefighters. Since mailing its first 16-page catalog in 1990, the Huntington Beach, CA-based company has grown to a $1.3 million business. It helped that Glenn had written a fire-safety-related book in 1982 with her ex-husband, who was a fire investigator. She went on to write another in 1994. It was her early efforts to market those two books to the fire service that opened her vision to the need for a one-stop source for books for that market. Firefighters Bookstore actually started as a sale sheet offering just 25 products in 1988. The current 120-page book sells 2,700 items, with prices ranging from $1.25 for a children's book up to $3,500 for a set of fire training videos. And the product line has expanded to include fire-service-related toys, games, greeting cards, software, and calendars. Firefighters Bookstore built its house file of 150,000 names by advertising in national fire-service magazines, exhibiting at fire-training conferences, and mailing catalogs to organizers of conferences that Glenn is unable to attend. While the average order size from consumers is $100, the average order from fire departments and other business-to-business customers, who typically place orders for multiple copies of items, is $2,000.

38. SMALL MAGAZINES WE ADORE 1 to find out.). © 2003, PRIMEDIA business magazines Media Inc. All rights reserved. 2003,PRIMEDIA business magazines Media Inc. All rights reserved. http://foliomag.com/ar/marketing_small_magazines_adore_4/

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39. MEDIA IMPRESSIONS 2003, PRIMEDIA business magazines Media Inc. All rights reserved. 2003,PRIMEDIA business magazines Media Inc. All rights reserved. http://foliomag.com/ar/marketing_media_impressions_3/

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The Offshore Library The Offshore Entrepreneur Swiss Investing The Investor's Library ... The Tax Library Business Magazines Barron's Barron's covers what happens when money and markets come together - who wins, who perhaps loses, and for what reasons. What's more, Barron's explores what well may happen in the markets next, thereby arming investors for the shocks and turmoil of market battles to come and allowing them to survive - indeed, to thrive - as a result. Bloomberg Personal Finance A magazine for serious investors, Bloomberg Personal Finance tracks 100 top stocks, spotlights new investment opportunities, offers tips for planning your retirement, and more. Each monthly issue delivers essential, top-tier advice and information. Business Week Business Week The Financial Times The Financial Times is a leading newspaper of international business news, analysis, and information. Every issue offers detailed, authoritative, and essential commentary. Forbes Forbes is the preeminent business and economics magazine in the country. Covering a broad range of subjects, each bi-weekly issue contains articles that will prove useful to CEOs and individual investors alike. Articles include profiles of companies and private investors, as well as helpful statistics. Forbes looks at not only national and world economic news, but also social and cultural issues that affect the business and financial worlds, as well as the average person. Harvard Business Review For the serious businessperson who wants to keep up on his or her knowledge of economics and management issues, Harvard Business Review is filled with articles by and about leading business executives, consultants, specialists, and scholars. The Review, published bi-monthly, is intended to help business leaders solve problems and plan for the future through in-depth analysis and by providing a forum for the exchange of ideas that lead to constructive actions.

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