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THE BEST BOOK IN TOWN
I THINK THAT IT IS THE BEST BOOK BECAUSE I SAID SO AND MY WORD IS THE RULE THING ... Read more

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This study covers the world outlook for parts for farm wagons, operator cabs for farm tractors, and other farm transportation equipment across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. ... Read more

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WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for parts for farm wagons, operator cabs for farm tractors, and other farm transportation equipment is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand can be lower either lower or higher than actual sales if a market is inefficient (i.e., not representative of relatively competitive levels). Inefficiencies arise from a number of factors, including the lack of international openness, cultural barriers to consumption, regulations, and cartel-like behavior on the part of firms. In general, however, latent demand is typically larger than actual sales in a country market.

For reasons discussed later, this report does not consider the notion of “unit quantities”, only total latent revenues (i.e., a calculation of price times quantity is never made, tho ... Read more

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This digital document is an article from Implement & Tractor, published by Farm Journal Media on March 1, 2009. The length of the article is 1332 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Machinery's main stage: Louisville's National Farm Machinery Show puts a spotlight on farm equipment.
Author: Margy Fischer
Publication: Implement & Tractor (Magazine/Journal)
Date: March 1, 2009
Publisher: Farm Journal Media
Page: 6(3)

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This digital document is an article from Implement & Tractor, published by Agra USA on January 1, 1993. The length of the article is 638 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Atty R Kevin Williams of Sonnenberg, Andreson, O'Donell and Rodreguez explained to Farm Equipment Manufacturers Assn members the legal requirements of exporting shortline farm equipment to the EEC. Williams stressed the need of planning as well as the hiring of bankers, freight forwarders and insurance agents. Williams also adviced members of the association to acquire export licenses and cautioned them on the penalties imposed on exporters found violating US and international regulations.

Citation Details
Title: Shortline product exports explained. (shortline farm equipment)
Author: Jim Hudson
Publication: Implement & Tractor (Magazine/Journal)
Date: January 1, 1993
Publisher: Agra USA
Volume: v108Issue: n1Page: p8(1)

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This digital document is an article from Implement & Tractor, published by Agra USA on June 1, 1988. The length of the article is 1513 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Chain saws: "growing into something unbelievable". (Robertson Farm Equipment)
Author: Scott McClure
Publication: Implement & Tractor (Magazine/Journal)
Date: June 1, 1988
Publisher: Agra USA
Volume: v103Issue: n7Page: p10(3)

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This digital document is an article from Implement & Tractor, published by Agra USA on December 1, 1986. The length of the article is 1201 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Systematic diagnosis untangles service knots. (repairing farm equipment)
Author: Keith Hatch
Publication: Implement & Tractor (Magazine/Journal)
Date: December 1, 1986
Publisher: Agra USA
Volume: v101Page: p26(2)

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This digital document is an article from Implement & Tractor, published by Scissortail Productions LLC on September 1, 2008. The length of the article is 1117 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Not just another equipment dealership: community involvement and fundraising for charity build good will and customer respect for Reynolds Farm Equipment.
Author: Marcia Hahn
Publication: Implement & Tractor (Magazine/Journal)
Date: September 1, 2008
Publisher: Scissortail Productions LLC
Volume: 123Issue: 5Page: 29(3)

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This digital document is an article from Implement & Tractor, published by Agra USA on July 1, 1995. The length of the article is 609 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Dan Gwin, a paraplegic farmer from Linden, IN, advises farm equipment dealers to treat handicapped farmers on an equal footing with other customers. According to Gwin, his crippling accident changed some dealers' attitude towards him. An agricultural economics degree holder from Purdue University, Gwin remains an active farmer by outsourcing farming operations to hired labor and focusing on the managerial aspects of farming.

Citation Details
Title: Preconceptions can be big handicaps to equipment sales. (farm equipment)
Author: Mary Shepherd
Publication: Implement & Tractor (Magazine/Journal)
Date: July 1, 1995
Publisher: Agra USA
Volume: v110Issue: n4Page: p23(1)

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This digital document is an article from Implement & Tractor, published by Agra USA on May 1, 2003. The length of the article is 733 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Auction action.(farm equipment)
Author: Greg Peterson
Publication: Implement & Tractor (Magazine/Journal)
Date: May 1, 2003
Publisher: Agra USA
Volume: 118Issue: 3Page: 10(1)

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This digital document is an article from Implement & Tractor, published by Agra USA on February 1, 1988. The length of the article is 561 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Marketers like outlook for '88, '89. (farm equipment industry)
Author: Bill Fogarty
Publication: Implement & Tractor (Magazine/Journal)
Date: February 1, 1988
Publisher: Agra USA
Volume: v103Issue: n2Page: p19(2)

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This digital document is an article from Implement & Tractor, published by Agra USA on December 1, 1984. The length of the article is 1099 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: It takes distribution know-how. (marketing Italian farm equipment) (Italia)
Publication: Implement & Tractor (Magazine/Journal)
Date: December 1, 1984
Publisher: Agra USA
Volume: v99Page: pI22(3)

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This digital document is an article from Implement & Tractor, published by Agra USA on January 1, 1993. The length of the article is 599 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The California Farm Equipment Show in Tulare, CA, featured 1,000 exhibits, dairy sale and exporting, irrigation, personal finance and dairying seminars. The exposition also included an International Business Center which provided international trade management consultation services and foreign visitor assistance. The show, which is designed to encourage international trade, was promoted by the Dept of Commerce through the Foreign Buyer Program.

Citation Details
Title: Show will feature international trade. (California Farm Equipment Show)
Author: Jim Hudson
Publication: Implement & Tractor (Magazine/Journal)
Date: January 1, 1993
Publisher: Agra USA
Volume: v108Issue: n1Page: p24(2)

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This digital document is an article from Implement & Tractor, published by Agra USA on August 1, 1987. The length of the article is 2109 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Used equipment: where are you now that we need you? (includes related article on farm equipment auctions)
Author: Bill Fogarty
Publication: Implement & Tractor (Magazine/Journal)
Date: August 1, 1987
Publisher: Agra USA
Volume: v102Page: p26(3)

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This digital document is an article from Implement & Tractor, published by Agra USA on September 1, 1989. The length of the article is 1771 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: How do you handle service estimates? (farm equipment industry)
Author: Scott Nesbitt
Publication: Implement & Tractor (Magazine/Journal)
Date: September 1, 1989
Publisher: Agra USA
Volume: v104Issue: n10Page: p28(3)

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