Product Description
A Harvard social scientist documents the pitfalls and promise of computerized technology in business life, warning that advanced information technologies present us with a fateful choice--to continue automation at the risk of robbing workers of gratification and self-image, or to "informate" and empower ordinary working people to make critical and collaborative judgments. ... Read more

Customer Reviews (5)

14 years and still looking good
I re-read this book again this year (2002) after a decade of its first publication in 1988, it still looks amazingly current, especially consider internet's wide adoption since 1995.

It was as though the smart machines and their relationships with human workplace has not changed since 1988. Even in silicon valley where I work, with so many tech companies with managers trained in technology background, their orgazniations keeps failing by repeating the single-minded strategy - replace human with technology.

As long as corporate America keep ignoring the main advice of t this book - that to fully utilize technology you have to understand the non-technical aspects of it (historical, psychological, social) - real productivity gain might be limited, until maybe we move everything to Bangalore, India.

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Zuboff explains congnative styles and computers
I first read this book back in 1989 when I was working for NeXT computer, and it has remained in my mind as a landmark book.I heard a presentation from a person from Allegeny college that referenced this book.He wasdiscussing the fact that when people are given different tools they solveproblems in different ways.If all you have is DOS you abiltiy to solveinformation problems will be based on what you can do with DOS.But if youhad a NeXT...Since reading this book I have tried to apply these conceptsto my teaching object-oriented programming and high reuse problem solvingtechniques.This book really helped me understand that using advancedcomputers is a lot more then just teaching people a different windowingsystem.It is about getting them to rethink they WAY they solve thierproblems using the cognative styles enabled by advanced software systems. Tim Berners-Lee could never have drempt of the web from a DOS system.Butfrom a NeXT...

An historically informed interdisciplinary account of work.
I use this text in a course called "Work and Community" because it shows how various disciplines--history, philosophy, sociology, cognitive psychology --can inform discussions about how work is organized, and the kinds of power or authority relationships that workplaces, especially those where computers have changed the nature of work, abound.What's particularly interesting for me is the way Zuboff hits on the sort of literacy encouraged by computerized workplaces, and how information sharing requires real re-thinking of traditional roles of managers.In addition, the historical treatment of management as a developing professional competence would be critically enlightening for those who tend to study "business" as if it were merely a skill to acquire, rather than something with a history to be understood.

Lead with the subtitle "The Future of Work and Power...."
Zuboff's book should have been titled "The Future of Work and Power in the Age of the Smart Machine," because while the book does speak to the increasing computerization of the workplace, it does so in an historical context regarding how power has been and might be distributed between worker and manager.Automation is the effort to remove human skill from work, making humans the servants of the "smart machine."Informating is the way in which the computer can potentially change the workplace by distributing "management information" and power to the workers, making them co-equal partners in the enterprise.Zuboff suggests we still have a choice about which way to go, despite our self-protective impulses ... Read more

Product Description
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